GRIN is much more than just a software tool for influencer marketing; it’s a sophisticated and versatile platform that caters to a variety of marketing needs. These include affiliate marketing, consumer advocacy, athlete marketing, public relations, and branded content creation. The platform’s primary goal is to help businesses become household names through authentic content-creator relationships.

Marketers who use GRIN’s platform can increase their influencer connections, revenue, and brand exposure without adding to their workload. GRIN offers AI-powered influencer analytics, which provides clients with the tools they need to run successful influencer campaigns. Additionally, the platform has tied-up software that covers social listening, email sequences, and relationship management tools like those found in high-end CRM software.

GRIN’s AI technology also impacts reporting and analytics, content management, product seeding, payments, and influencer recruitment. Using its AI-powered system, marketers can also create briefs, submit proposals with customized landing pages, monitor content production, and centralize everything in the campaign workroom.

Key services: influencer marketing, athlete marketing, brand content, PR and communications, and DTC eCommerce

Pricing: upon request

Notable clients: L’Oréal, Everlane, Trifecta, Boxycharm, Urban Outfitters, Vera Bradley, Parachute, Conair

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

Brandwatch is a superior influencer marketing platform that uses revolutionary AI technology to scour the world’s largest archive of consumer opinion. This platform is especially useful for businesses that want to stay ahead of the curve, reacting to significant trends before others.

A standout feature of Brandwatch is Iris, an AI-powered tool that offers unique Conversation Insights. With Iris, you can click on data points and receive a succinct explanation of the underlying causes and themes. This allows you to quickly grasp spikes in sentiment, conversations around your brand, and trending news stories. With its quick filtering capabilities, you can easily discard irrelevant insights, enabling your organization to act on game-changing insights rapidly.

Brandwatch’s Iris Content Insights provides an AI summary of your and your competitors’ latest posts. This helps you keep pace with competitors’ content strategies and gain insights into the themes and topics contributing to their success. With this feature, you can have a competitive edge with easily-shareable insights into rivals’ social media performance.

Using Brandwatch’s AI-powered topic analysis, you can uncover interesting themes from broad data sets, assisting you in creating relevant content and informed strategies. This platform even lets you design large social panels of authors based on their interests, followings, or past discussion topics.

Brandwatch doesn’t stop there; it allows AI topic analysis on any segmentations you want to explore, simplifying the understanding of context-specific conversations. The platform even provides ready-to-use social panels of various generational groups for examining popular topics among them.

Lastly, Brandwatch’s AI Search feature can be applied to word clouds in the platform, allowing you to identify the most commonly discussed topics in your data. This provides a more insightful overview than just looking at common keywords and aids you in discovering trends related to your brand that you might not have been aware of.

Key Services: influencer marketing, consumer intelligence, social media marketing, market research, brand management

Pricing: upon request

Notable Clients: Nestle, Toyota, GSK, Carlsberg

Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,

Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify

Upfluence is a trailblazer in the realm of AI-Powered Influencer Marketing Platforms. This platform is not just a tool; it’s a comprehensive ecosystem designed to revolutionize influencer marketing for e-commerce and direct-to-consumer brands. With its cutting-edge AI assistant, powered by ChatGPT, Upfluence offers a unique blend of technology and human insight, making it a standout choice for brands seeking to enhance their influencer marketing strategies.

At the heart of Upfluence’s offerings are its AI-driven features. These include advanced influencer discovery, enabling brands to find influencers who not only align with their values but also resonate with their target audience. The platform’s creator relationship management system streamlines the entire influencer collaboration process, from selection to campaign execution. Additionally, Upfluence’s influencer tracking and analytics provide invaluable insights into campaign performance, ensuring brands can measure and optimize their ROI effectively.

Incorporated within these features are innovative AI capabilities such as assisted email composition, improvement, and responses through ChatGPT, which streamline communication with influencers. The platform also excels in identifying creator categories through content analysis, enriching influencer profiles by automatically detecting personal and contact information, and identifying countries through sophisticated text and emoji analysis in influencers’ bios.

What sets Upfluence apart is its ability to identify and engage with influencers who genuinely believe in a brand’s mission and products. Upfluence’s AI capabilities extend to payment processing and affiliate management, making it a versatile tool for brands looking to expand their reach in a sophisticated yet user-friendly environment.

Key services: Influencer and affiliate payments, influencer gifting, campaign analytics, e-commerce integration, CRM Integration

Pricing: Available upon request

Notable clients: Unicef, Amazon, Marriott, Farfetch

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

NeoReach is a sophisticated influencer marketing platform that uses advanced AI-based algorithms to scan major social media platforms and index influencers based on their specific information. While NeoReach is primarily designed for large corporations and can be quite expensive, its premium offerings and top-tier data make it worth the investment. 

NeoReach has a large database of influencers from many different industries and sectors. Its AI and ML technologies let marketers find niche influencers and connect with them. This data can then be utilized to produce content that will appeal to the brand’s target audience. The platform also tracks campaign progress and evaluates outcomes over time.

One of NeoReach’s standout features is its fraud detection and reporting capabilities. The platform’s powerful AI-based fraud-detection engine can analyze social accounts for fraudulent interaction and fake followers. NeoReach’s audit methodology is based on analytics that statistically correlate fake followers/likes to known bot farms.

Furthermore, NeoReach provides influencer marketing software that is built for scalability. Marketers can use this AI-driven software to easily find, implement, and evaluate user-generated content campaigns. They can search NeoReach’s influencer database or import and evaluate their own using over 40 predefined criteria. NeoReach’s influencer activation operations are also automated, which saves time and resources.

Key services: tech-enabled services, software, paid media, fraud detection, API

Pricing: upon request

Notable clients: Amazon, Airbnb, The New York Times, Honda, Walmart

Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat

Affable is a highly effective influencer marketing platform that facilitates the launch of multiple campaigns in record time. With a network of over six million influencers, the platform places strong emphasis on five social channels and uses one unified, AI-driven system. Over 100 global brands and 4,300 data-driven marketers trust Affable to provide a full-service, AI-powered solution for influencers.

Affable’s in-house team developed its AI algorithms from scratch. Every day, the algorithms scan the social web and collect massive amounts of valuable data for both brands and agencies. Unlike marketplaces with limited influencer rosters, Affable indexes and marks all public social media users, making it easier for marketers to find suitable influencers for their campaigns. Affable’s Influencer & Content Discovery tools in particular leverage the platform’s AI technology to help brands identify authentic and credible influencers.

With Affable’s influencer discovery tools, brands and agencies can search for influencers based on various factors such as age, gender, race, location, activities, interests, engagement rate, brand affinity, and content. The platform’s AI technology makes it easy to measure the impact that influencers have on campaigns, enabling custom reports to be created with just one click. Additionally, the platform provides integrated insights and data on reach and engagement, as well as sentiment analysis of comments on influencers’ posts.

Key services: platforms for major social media channels, solutions for enterprise brands, solutions for DTC eCommerce brands, solutions for marketing and PR agencies

Pricing: upon request

Notable clients: Unilab, Vivo, Wattpad, BlendJet, Mompush, Clean Juice, Healing Maps

Key Features: Search/Discovery, Influencer Relationship Management, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok

HypeAuditor is an influencer marketing platform that harnesses the power of AI to help businesses find trustworthy and effective influencers to collaborate with. It has gained a reputation for having one of the best fraud detection systems in the industry. Its AI algorithms can even spot fraudulent behavior from influencers such as buying fake followers and engagement.

Through its Influencer Analytics platform, HypeAuditor uses AI to accurately measure how well influencer marketing campaigns work. By looking at metrics like engagement rates, impressions, and reach, the platform gives brands valuable information they can use to improve their marketing and make better use of their budgets.

Its AI-driven Influencer Discovery service helps brands identify suitable influencers for their target audience. By evaluating data on demographics, location, interests, and engagement rates, the platform recommends influencers who are most likely to connect with the brand’s audience, resulting in more effective collaborations and outcomes.

Key services: influencer analytics, influencer discovery, campaign management, and market analysis

Pricing: Starts at $399; free trial available

Notable clients: Dior, Philips, H&M, Heineken, Unilever, Shiseido, Marriott

Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection,

Channels: Instagram, YouTube, TikTok, Twitch, Twitter

Linqia is a platform that helps marketers reach their target audience by using content from verified influencers. The program is performance-based and AI-focused to figure out which influencers will work best for a given campaign. 

To help marketers develop optimal creative strategies, Linqia uses predictive algorithms based on an extensive database of over 25 million influencer posts. Its AI content analysis tracks reach and engagement using a closed-loop monitoring system and data from other credible sources, like in-store shopping. 

Linqia recently added Google Vision AI to its Resonate platform to give it more advanced AI features. Google Vision allows for rapid analysis of thousands of images to detect metadata such as objects, labels, brand logos, and other key attributes. By using Google Vision’s technology, marketers can quickly identify influencers who are a good fit for their brand, reducing the time and effort typically involved in this process.

Linqia’s AI technology is also used to identify influencer interests, affinities, and aesthetics, enabling a more comprehensive understanding of an influencer’s content across multiple channels. This data helps Linqia build a more detailed model to determine the best marketing plan, leading to great results across the board.

Key services: data-driven campaign strategy, in-house creative direction, influencer management, applied insights and learnings

Pricing: on request

Notable clients: McDonald’s, Clorox, Bayer, Anheuser-Busch, GM

Socialfaim is an AI-powered influencer marketing solution focused on enhancing brand value across major social media channels. The software operates through data-driven insights that allow marketers to evaluate an influencer’s reach through multiple platforms. The program provides recommendations on relevant influencers based on its extensive database of around 2.9 million influencers, filtered by specific niche, industry, keyword, or hashtag.

Designed for freelancers and small and medium-sized businesses, Socialfaim delivers comprehensive data reports on an influencer’s audience, including the percentage breakdown of the targeted age group and gender. Brands can also segment the audience report for more specific results. The software offers real-time insights and key performance indicators (KPIs), such as earned media value (EMV) and demographic data, for effective campaign assessment.

In addition, Socialfaim features an automated influencer relationship management system that streamlines communication and provides customizable groups, tracking, mass messaging, and automatic reminders. 

Key services: influencer marketing, technology for brands, technology for influencers

Pricing: $69/month (for growth); $499/month (for premium)

Notable clients: Bioderma, Flybot, Alippo, TikTok, Sweet Dreams, Flipkart Plus

Impact.com offers a robust AI-powered influencer marketing platform designed to guide you in forming valuable partnerships that drive revenue growth. By effectively managing the entire life cycle of your influencer campaigns, from discovering and recruiting the right influencers, to tracking their performance and compensating them accordingly, impact.com ensures seamless operations. The platform offer personalized influencer recruitment, and its impressive tracking and reporting capabilities.

The platform’s advanced AI features include the ability to tap into a global opt-in network of creators and utilize their data to hyper-target your recruiting efforts. Its influencer relationship management system helps you keep track of all your influencer details and campaign data in one place. Its expedited creator setup, comprehensive performance tracking, and report generation features make campaign management a breeze. The software also offers personalized influencer discovery and recruitment, allowing you to build customized lists and streamline communication.

Impact.com’s platform also excels in managing multiple campaigns across brands with its step-by-step workflows. It allows easy switching between managed brands for application reviews, talent hiring, partner communication, and creative content review. Moreover, the platform’s Wrap Report function conveniently packages brand performance metrics and influencer content into a shareable report, proving campaign value and earning trust.

Key Features: Influencer discovery and recruitment, influencer relationship management, expedited creator setup, performance tracking, and report generation.

Pricing: Starter ($500/month), Pro ($2,500/month), and Enterprise ($5,000/month) plans

Notable Clients: Lenovo, Adidas, Fanatics, Fubo, Samsung.

Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,

IMAI’s AI technology simplifies the process of influencer marketing, from choosing influencers to optimizing campaigns. It uses ML algorithms to help marketers identify the most relevant influencers for their campaigns. The firm’s AI technology also analyzes social media data to assess an influencer’s credibility, engagement rates, and brand affinity, among other variables, to provide brands with a more comprehensive assessment of an influencer’s actual impact.

One of the best things about IMAI’s AI technology is that it makes the selection process more efficient and streamlined. By looking at audience profiles, preferences, and behaviors, IMAI’s algorithms can find the influencers who are most likely to connect with a brand’s core audience. This can help marketers find the best influencers for their campaigns faster and with less work.

The Client Reporting Dashboard gives IMAI’s clients real-time information about how their campaigns are doing, such as the engagement rate, number of impressions, and number of people reached. With this information, brands can make marketing decisions based on data and make sure their campaigns have the most impact possible.

Key services: search and analyze, influencer management, client reporting dashboards

Pricing: $99/month (for individuals); $499/month (for growth); $1200/month (scale); a free trial is available

Notable clients: Samsung, Estee Lauder, Clinique, P&G, AliExpress, Bobbi Brown, Sony, Budweiser, EA Games, Spotify

Key Features: Influencer Marketplace, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Client Relationship Management,

Channels: Instagram, YouTube, TikTok, Twitch, Twitter