Top 12 Free AI Marketing Tools and Apps to Scale Your Business

Signing up for long-term financial commitments is scary, more so if the tech that you’re investing in is still new as is the case with AI. It’s not that you necessarily mind paying for software (if you do, we’re not here to judge), but you would like to be able to test it first on your own time.

Sure, free trials are great. Though, if there’s a learning curve involved, that standard 14-day free trial period isn’t enough time really to explore the true capability of the tool.

If you’re interested in exploring how AI can help you improve your marketing moving forward, here are 12 free AI-powered tools and apps that you can check out. From user interface design to content planning to actual content creation, AI can help with marketing in more ways than one.

Explore AI for Free: 12 Free AI Marketing Tools and Apps:

Top Free AI Marketing Solutions


free ai marketing tools



Flick is revolutionizing social media marketing by putting the power of AI at your fingertips. With Flick, you can supercharge your SMM efforts, making them 10 times faster and more efficient. It’s the go-to platform for over 100,000 business owners, marketers, and creators looking to streamline their social operations. 

One of Flick’s standout features is its AI Social Assistant (Beta), which provides invaluable support. This feature helps you create social content quickly, allowing you to delegate time-consuming tasks effortlessly. 

The AI Social Assistant does this by combining multiple Flick features into a cohesive solution. For example, it combines with Flicks’ Caption Writing Tool to help you create compelling AI-generated captions effortlessly while maintaining your unique voice. In addition, Flick’s auto Hashtag Generator recommends hashtags based on your captions and content. 

However, its capabilities go beyond that. The AI Assistant will also generate original content ideas for you, allowing you to develop them further. All you need to do is simply search for a topic and let it do the rest. 

But what sets Flick apart is its commitment to supporting its users. Whether you’re just starting or managing multiple clients, Flick provides training, templates, and tips to help you level up. 

Beacons AI

Beacons is aimed at content creators, helping them to run their business more efficiently via a single platform. It’s used by millions of creators across various niche markets and is a popular choice for its impressive link-in-bio functionality.

However, it’s so much more than simply a link-in bio app. If you specifically want to leverage AI for email marketing, you can check out its AI Brand Outreach app.

In short, this tool creates emails before you could even check the last hour’s new emails. What makes it so useful is that it combines the info about the recipient with the details that Beacons has of you to create a professional email that uses the right tone and pitch. The result — personalized emails that have a much better chance of converting.

Plans and pricing: Beacons offers a free forever plan aimed at growing creators. To unlock more advanced features, pricing starts at only $7 per month which is still very good value for money.


Rapidely emerges as the ultimate solution for entrepreneurs, influencers, and social media managers seeking to transform their content creation process. No longer plagued by creative blocks or time-consuming development, Rapidely introduces users to the joy of creating content with an experienced assistant by their side. This innovative platform offers an array of core AI marketing services that redefine the landscape of creation and social media management.

One of Rapidely’s standout features is its ability to save substantial time, all due to its AI-driven assistant. With the mere input of keywords, it conjures complete, publication-ready content effortlessly. It can even craft a month’s worth of creations precisely based on user goals, niche preferences, pillars, and tone of voice. 

Collaboration is another strength of the platform. Their suite of AI tools simplifies collaboration and organization, as users can seamlessly juggle between multiple accounts and collaborate with their teams for efficient production. 

Finally, Rapidely empowers users to master the art of carousel creation, providing personalized captions and text for each slide. 


The tool that has everyone chatting — ChatGPT. Created by OpenAI, ChatGPT can be used for various language-related tasks like text generation, answering of FAQs, and conversation. Thanks to this versatility, it can be used for content creation as well as customer service.

Its natural language processing skills are quite advanced compared to other tools. That said, there are concerns about bias and ethics. Considering the cons, it’s important to remember that it’s only a tool. At the end of the day, it can help to save time, but if you’ll be using it for content creation, for example, you’ll still need to edit the final result.

Plans and pricing: ChatGPT has a free version available, but for better response you’ll need to sign up for its paid version.


If you want to let user-generated content (UGC) play a bigger part in your marketing efforts, be sure to check out Yotpo. It’s a great tool for eCommerce brands and is trusted by a number of major brands including the likes of Steve Madden.

A standout feature is that it helps businesses to collect reviews that have been written by actual users. Leveraging the power of AI, it can gather and display customer content. It also uses AI to highlight the top product reviews.

You can also, for example, reward customers with loyalty points for writing a review. To make it easier for them, you can suggest relevant review topics identified by AI. These topics get recommended by looking at previous reviews and buyer search history. What’s more, these review requests will be sent at optimal times as suggested by machine learning. Then, to make these reviews even more compelling and authentic, you can ask customers to add photos to the reviews that will be shared on your business website.

Some of its other useful features include:

  • Analytics
  • A/B testing
  • Templates
  • Advanced segmentation

Plans and pricing: Yotpo offers a Free plan and four subscription options (including an Enterprise plan). Pricing starts at $19 per month.


One of the big content marketing trends expected to dominate in 2023 is that AI-powered content marketing will become more popular. Unlike other things in life, keeping up with the times doesn’t have to cost you with a tool like MarketMuse in your MarTech stack.

It’s a great tool if you need help with content planning and not so much the content writing part. In short, its AI will analyze your website to help identify which topics you should focus on more. It pretty much automates content research for you. If there’s a gap in your current content, it will inform you.

The beauty of it is that it won’t just focus on new content to assign to your content writers. It can also help you to identify at-risk content that negatively impacts your authority. This means that it’s not just about creating content from scratch but also about how to optimize what you already have.

Some of its other useful features include:

  • Domain analysis
  • Keyword research
  • Content briefs

Plans and pricing: MarketMuse offers a Free plan. Pricing starts at $149 per month.


For help with writing, you can check out Rytr. It’s trusted by millions of marketers and writing teams that include big-name companies like Ford, Dell, and IKEA. If you need more social proof, it boasts over a thousand reviews on trusted sites like G2 and Trustpilot with the vast majority of these reviews being very positive.

All in all, it’s very easy to use. Compared to other AI copywriting tools, you’ll possibly find that it’s easier to let the writing commence (or rather let it start doing the writing for you).

Another standout feature is that it can also be applied for various use cases. From blog ideas, outlines and sections to bios to social media and search ads, basically everyone on your content team will be able to use it.

For example, if you want to use social media ads, it lets you refine it further by choosing the platform. Then, you can also select the tone of voice and add some keywords and phrases that it can use.

Here are the features that Rytr chose to highlight when asked to write a blog section about how it can be used for marketing for free:

  • It can generate content and ideas quickly and easily.
  • You can use it to create unlimited campaigns.
  • You can get access to insights to help you optimize your campaigns further.

While the generated copy is a bit uninspiring, its free plan is rather decent. Plus, if you choose to upgrade, it’s still one of the cheaper AI marketing tools.

Plans and pricing: In addition to a Free plan, Rytr offers a Saver plan and Unlimited plan. Pricing starts at only $9 per month (or $90 when billed per year).


In addition to being one of the best free landing page builders, Unbounce also offers an AI copywriting tool, named Smart Copy. There are over 45 templates that you can choose from to get started quickly. What’s more, these can also be applied for various popular use cases like meta descriptions, search and social ads, and calls to action, but also something more unique like funny 404 pages. If you operate in the eCommerce niche, it also offers a number of useful tools to help you with product descriptions, product names, and titles for your Amazon listings.

Setting up your account is also easy. You simply add your details, verify your account, and select what you need to write from the drop-down menu. That said, they do ask you to add your company website. While they say it’s to create more personalized content, it’s probably for marketing purposes.

After you’ve parted with more personal info that you perhaps would have liked, you name your project, describe what your project is about, add keywords describing your audience, and finally a last few more relevant keywords describing the product, service, or brand.

One drawback is that if you want to use it for blog post writing, you’ll need to sign up for its paid plan. Also, with its free plan, you can add only one project. So, if you want to use it for something other than your own business writing, you’ll probably have to sign up for the most expensive paid option that lets you create unlimited projects.

Plans and pricing: Unbounce offers a Free plan and two paid options. Pricing starts at about $19 per month when billed monthly (or $15 when billed annually).


As the name suggests, Writesonic offers a number of tools to help you sound better with your writing. On their LinkedIn page, they describe their tool as the “Canva for writing”.

Its AI-powered writing assistant can help with various types of texts including LinkedIn posts, blog articles, Instagram captions, product descriptions, and Facebook Ads to mention only a few use cases. It also offers useful tools that help with other writing-related tasks like paraphrasing and summarizing. Whether you’re an individual freelancer or a big international company, it can help take your content production to the next level.

While it does offer a free option, it’s limited to only about 6,000 words. This means that if you specifically need help with long-form content, you’ll need to sign up for a paid plan.

That said, at less than $20 per month, it’s still a cost-effective solution. And, while you’re busy looking at its pricing, it offers quite a unique approach that you can experiment with. Unlike other tools, it lets you decide the quality. If quality is more important than quantity, you can decide to reduce the number of words you can write per month.

Plans and pricing: Writesonic offers a free plan that limits you to 6,250 words. Pricing starts at $19 per month (or about $13 per month when you opt for annual billing).


Grammarly needs no real introduction. Even if you regard yourself as a writing whizz that doesn’t need the help of AI, you’ve probably turned to Grammarly on the odd occasion. It’s regarded as one of the top content optimization tools thanks to the useful suggestions that it shares to help you improve your communication, on top of editing it for grammar.

Grammarly’s outstanding products rely on a sophisticated system that integrates rules, patterns, and advanced artificial intelligence techniques, including machine learning, deep learning, and natural language processing, to enhance your writing abilities

All in all, it’s very easy to use and you can integrate it with Google Docs so that mistakes can be corrected in real time. It also lets you choose your style and English dialect, adding to its user-friendliness. And, if you’re scared that AI will take over your writing, you can rest assured as you have the final say over which suggestions you want to accept and which are better left ignored.

Plans and pricing: Grammarly offers a Free plan that shares basic writing suggestions. For more in-depth suggestions and help with rewriting, you’ll need to sign up for its Premium ($12 per month) or Business plan ($15 per month).


For help with design, specifically user interface (UI) design, you can check out Uizard. It’s a collaborative tool for design and prototyping that’s powered by computer vision and machine learning.

From apps to websites, you can use it to design UI prototypes quickly. In addition to drag-and-drop components (aka building blocks), it also includes premade templates making it very easy to use. If you need to design it for different audiences, you can use its themes to adjust the style.

Some of its other useful features include:

  • Heatmaps
  • A text assistant
  • An image assistant

Plans and pricing: Uizard offers a basic Free plan and two paid options. Even if you find the Free plan to be too basic for your needs, starting at only $12 per month, you’ll find the paid options very affordable.


For help with search and discovery, you can check out Algolia. It’s trusted by thousands of companies that include global names like Under Armour, Slack, and Stripe. All in all, it’s a great way to reduce friction.

In short, Algolia helps online visitors to find the information that they need by identifying those details as quickly as possible. With the help of AI and machine learning, Algolia makes it easier to understand the intent of your audience and personalize the user experience right from the start. Whether you want to make it easier for website visitors to find the products that they’re searching for or simplify content discovery, it’s a versatile AI tool that can help to identify hidden opportunities.

Similarly to Writesonic it also offers more flexible pricing. If you know that you won’t be using it regularly, you can sign up for pay-as-you-pricing eliminating the need to sign up for a long-term subscription.

Plans and pricing: Algolia offers a Free plan and pay-as-you-go pricing. If you’re ready to make a long-term commitment, you can also sign up for a yearly commitment and benefit from discounts.

About the Author

Koba Molenaar


Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry. | 2023-12-15 05:21:02 –